Introducing My Custom Dog FoodTM
A Brief History of Kibble
Since 1956, Pet food has been manufactured through a process that we’ve come to know as extrusion. This allows manufacturers like ourselves to combine all the ingredients your dog needs into one meal. While we’ve seen continued innovation over the past 70 years, the runway has gotten short. Simply put, an extruded dog food is round & brown.
There are literally thousands of different dog foods on the market all competing with the exact same technology and science. Most foods are made by a few select manufacturers that tend to use the same recipe and just put it in a different bag. Then a marketing company will do their job and try their best to tell you why their food is the best because of some exotic dried berry they put in the food to act as an antioxidant.
In fact, some of the largest pet food manufacturers in the world made their initial entrance into the food world by making candy (think Nestle/Mars). They tell you how great their food is because they have 20 nutritionists constantly working on their diets. However, if someone has 20 nutritionists working on a diet, they’re generally doing it so they can find a way to use a byproduct and still hit AAFCO standards. Simply put, they’re there so they can find a way to make the food cheaper. If you have the perfect product, you don’t need to try and find a way to work in rice bran, distillers grain, corn gluten, etc. However, if you’re trying to reduce costs and increase your margin, they’re great ingredients. If they were really concerned about health, they wouldn’t be making candy…
Time for a Change….
While we work very hard at Muenster to ensure that we’re using the best local ingredients and formulating the best diets possible with our Ph.D. animal nutritionist, we can’t deny that dog food as it has been traditionally presented is boring and antiquated. At the end of the day, we spend too much time trying to fit every dog out there into 1 or 2 boxes and say “this food is great for any dog of any size w/ any condition”. However, dogs have varying energy requirements, protein tolerances, grain allergies, etc.
Based on this information, many of you have spent countless hours researching foods, trying different brands, only to end up with the same results…or possibly, the perfect food for your dog, only your dog didn’t like the taste….
This is exactly why we’re introducing our newest approach to feeding your dog, My Custom Dog Food. Now, you can bring control back into your hands. With over 14 different base mixes and 6 different enhancements available, you can create over 3000 different recipes. This gives you the ability to find a recipe that will keep your dog healthy AND give them the flavor they are looking for!
We’re starting simple, with just a few additions and base mixes, but will be rapidly expanding our offerings. By January, we will have joint health, skin & coat, digestive & heart-healthy supplements available. Next on the list is salmon & beef protein boosters.
How do I get started?
Well, it’s very simple! All you have to do is visit a product that has enhancements enabled. You’ll notice to the right of the screen on the desktop that you can select the product enhancements you want to add. As you select them, the price will adjust for the ingredients you add.
We are constantly evaluating our available enhancements so if you have a favorite or something you would like for us to consider, please send us a note at firstname.lastname@example.org with any requests you have!