👻 10% off sitewide with code SPOOKY10

Blog

  • Day 1: What did I commit to?

    Day 1: What did I commit to?

    A valuable lesson learned for special needs dogs. On the morning of my first day to eat exclusively dog food, I had yet to eat even a single meal of only dog food, much less a full days’ worth. I...

  • 30 days of dog food....Why?

    30 days of dog food....Why?

    Driven by personal & professional conviction. Becoming Introspective My wife and I had just left the DFW airport and were about an hour into an 8-hour flight to celebrate our 10 year anniversary trip. We’re both avid readers and wanted...

  • Substance vs Substitutions

    Substance vs Substitutions

    Muenster Ancient Grains Chicken & Pork Purina Dog Chow Complete Adult While the jar on the left is 35% less full than the jar on the right, it has the exact same weight of product in it. This is the...

  • Creating your own Dog Food

    Creating your own Dog Food

    Introducing My Custom Dog FoodTM 4th Generation Owner Chad Felderhoff adding Freeze-Dried Elk & Salmon Oil to a Recipe A Brief History of Kibble Since 1956, Pet food has been manufactured through a process that we’ve come to know as...

  • What is Freeze-Dried dog food?

    What is Freeze-Dried dog food?

    Always wondered what Freeze-Dried dog food is? Or how it's made? Or what a Freeze-Dryer looks like?
  • 7 Health Considerations for Superb Senior Pet Care

    7 Health Considerations for Superb Senior Pet Care

    From dogs to humans, life expectancies are increasing across the animal kingdom. Thanks to medical advancements and better access to high-quality pet food, senior pets are living longer and longer. Of course, as we get on in years we’re all...

-->