New!

Quality isn’t a box we check. It’s our promise. From ingredient sourcing to manufacturing in our Texas facilities, we oversee each step to ensure the highest standards. Our freeze-dried recipes are safely processed to eliminate harmful bacteria while locking in nutrients and flavor dogs love.

Transition gradually over 7 days to help avoid tummy upset. Switching between recipes in the same product line? No transition needed. Recipes within a line share the same base formula, with only the protein changing.

We’ve partnered with local farms since 1932, sourcing ingredients close to home and throughout the USA. Being near Dallas also lets us work with nearby suppliers for much of our packaging, keeping quality high and partnerships strong.