In January 2020, Mitch Felderhoff spent 30 days eating only dog food. At the end of the month, Chad was curious about what one of the biggest takeaways was from eating the food for a month….In a nutshell, it was boredom. So they collaborated and developed the ability to “Coat” the kibble with ingredients that not only add flavor, but also support some health initiatives.
So, they added ingredients like Freeze-Dried, Collagen, dried salmon, coconut oil & probiotics. This allows us to make the food taste better than ever while providing functional health benefits that improve the health of your animal while also making mealtime “less-boring."